Tag Archives: renault

Geely-Renault deal could see Lynk & Co. enter US

A potential deal between Geely and Renault could pave the way for Geely’s Lynk & Co. brand to reach the U.S.

Geely and Renault in August signed a Memorandum of Understanding for a comprehensive deal that will see them jointly introduce Renault-branded hybrids in China, using vehicle platforms and production capacity supplied by Geely.

The deal will also see the two explore the possibility of building vehicles in South Korea at an existing Renault plant and using a hybrid platform currently found in various Lynk & Co. models, namely the CMA platform for compact cars also found in various models from Geely’s Volvo brand.

Lynk & Co. 01 - Euro-spec

Lynk & Co. 01 – Euro-spec

Citing sources familiar with the matter, Reuters reported on Tuesday that the deal is likely to be finalized soon and that it will enable Geely to export models built in South Korea to the U.S. without any tariffs attached, due to a free-trade agreement between the two nations.

According to the sources, one of the models Geely wants to build in South Korea (and potentially export to the U.S. tariff free) is the Lynk & Co. 01. The compact crossover, launched in 2016 as Lynk & Co.’s first model, is currently built in China and would attract tariffs if exported to the U.S. from that location.

Lynk and Co. is a global brand at Geely, though at present it only operates in China and a handful of European countries. Geely had planned to bring Lynk & Co. to the U.S. early on though a spanner was thrown in the works, first by trade tensions between the U.S. and China, and later the pandemic.

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Somehow We’ve Never Shown This Gleefully Bonkers Nissan Pao Promo Movie

Illustration for article titled Somehow We've Never Shown This Gleefully Bonkers Nissan Pao Promo Movie
Screenshot: YouTube

I know I’ve written about my Nissan Pao plenty over the years here, which is why I’m somewhat astounded to find that I’ve never officially shown you one of the most incredible bits of the whole Pao mythos: the incredible and deeply strange video Nissan made to introduce the Pao back in 1989. Even if you thought you already knew the Pao was a strange, quirky little thing, this video will show you that, really, you don’t know the half of it. It’s industrial-grade quirk right here, and if you’re pregnant, you should probably watch this through a pinhole in some cardboard unless you want your baby born knowing how to play a ukulele and wearing rainbow suspenders, or something.

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Even if you know a bit about the Pao’s design philosophy, with the ‘80s Banana Republic safari weirdness influences, and the grab-bag of iconic ‘60s cars, from the Mini to the 2CV to the Renault 4 to the Beetle to the Fiat 500 and others, none of that entirely prepares you for all you’ll see here.

Go ahead, just watch:

See what I mean?

Right from the get-go, you realize something different is happening. It starts by, helpfully, addressing “What’s Pao” and at first the answers seem like the usual PR-department fluff:

Illustration for article titled Somehow We've Never Shown This Gleefully Bonkers Nissan Pao Promo Movie
Screenshot: YouTube

But then things quickly become much more unusual, especially for car marketing:

Illustration for article titled Somehow We've Never Shown This Gleefully Bonkers Nissan Pao Promo Movie
Screenshot: YouTube

(this is likely not in the Pride Week sense, but if so, fine by me.)

Illustration for article titled Somehow We've Never Shown This Gleefully Bonkers Nissan Pao Promo Movie
Screenshot: YouTube

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Okay, these are hinting at how it’s unusual and different, I get it. But this one?

Illustration for article titled Somehow We've Never Shown This Gleefully Bonkers Nissan Pao Promo Movie
Screenshot: YouTube

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Is there some positive connotation of “white flag” I’m missing? Does it ever not mean “giving up?” Why pick this?

Illustration for article titled Somehow We've Never Shown This Gleefully Bonkers Nissan Pao Promo Movie
Screenshot: YouTube

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Retro-virus? I guess the retro looks. But “Kurumanica?” All I can find for that is that it seems to be part of the scientific name for a South African Fleshfly? Eww.

Then there’s these sequences that feel just like they’re from a Nintendo WarioWare video game. I’ve noticed a relationship here before:

Illustration for article titled Somehow We've Never Shown This Gleefully Bonkers Nissan Pao Promo Movie
Screenshot: YouTube

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If you’ve ever played any of these WarioWare games, these images will all seem oddly familiar:

Illustration for article titled Somehow We've Never Shown This Gleefully Bonkers Nissan Pao Promo Movie
Screenshot: YouTube

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Illustration for article titled Somehow We've Never Shown This Gleefully Bonkers Nissan Pao Promo Movie
Screenshot: YouTube

Illustration for article titled Somehow We've Never Shown This Gleefully Bonkers Nissan Pao Promo Movie
Screenshot: YouTube

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Illustration for article titled Somehow We've Never Shown This Gleefully Bonkers Nissan Pao Promo Movie
Screenshot: YouTube

Illustration for article titled Somehow We've Never Shown This Gleefully Bonkers Nissan Pao Promo Movie
Screenshot: YouTube

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There really feels like there had to be some sort of artistic and thematic overlap here.

The video also has the origins of the famous Pao/dinosaur ads:

Illustration for article titled Somehow We've Never Shown This Gleefully Bonkers Nissan Pao Promo Movie
Screenshot: YouTube

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I’d also love to know what she’s talking about, so excitedly:

Illustration for article titled Somehow We've Never Shown This Gleefully Bonkers Nissan Pao Promo Movie
Screenshot: YouTube

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The dash controls? I mean, I get it, they’re fun.

Illustration for article titled Somehow We've Never Shown This Gleefully Bonkers Nissan Pao Promo Movie
Screenshot: YouTube

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There’s that ukulele. Is he singing about door handles?

There’s so much here, it’s all so strange and amazing and so very, very removed from what we expect car-introduction-promo videos to be.

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It’s stuff like this that makes me proud to be a Pao driver, and I’ll happily wave my, um, white flag.

(Thanks, Jonee!)